MUSIC.BEYONCE.COM

Amazon Music + Parkwood Entertainment

December 2022

A celebration of Beyonce's "act i : Renaissance" 

Project notes and metrics

  • Simple and minimized UI

  • Developed with input and approval from Parkwood and Amazon Music teams

  • High traffic, limited ticket availability (700 tickets in total)

  • Over 300K visitors within 2 hours of site launch 

  • Specialized and private commerce gateway for Amazon Music's exclusive guest list

Developed using

  • Shopify (e-commerce) Theme Development CLI & Tools

  • Event Manager (RSVP and ticket management) API

  • Real ID (+21 age verification) API